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By Christa Scheffer
Regardless of the size of your business, the way you allocate your marketing dollars is very important. This, however, is especially true if you have a smaller business with even a smaller marketing budget.
Enter email marketing.
Email marketing is an effective tool your business can use to reach current customers, grow your customer base, and build your business reputation. Not only that, managing an email campaign is much easier than most people imagine and one of the best marketing tools available for small businesses with limited budgets.
1. Email is the best way to update your customers with what’s happening in your business. Things like new product launches, upcoming events, and special sales or promotions can all be communicated to your customers via email marketing.
2. Email marketing is a great tool for building and developing your brand. Offering valuable information, great tips, and relevant content can help you build your brand into an established authority.
3. Email marketing enables you to deliver unique content that’s of interest to your subscriber. By providing quality content, you’ll be set apart as an expert and will have your customers looking forward to hearing from you.
4. Email is a cost-effective and efficient marketing tool. It costs much less to put together an email campaign than a direct-mail campaign and takes much less time to put together.
5. Email marketing keeps your business top of mind with your subscribers. Your customers may not be ready to purchase from you when your email arrives, but they’ll be much more likely to think of you when the need does arise.
6. Email marketing builds credibility for your business. By providing your customers with great content that is useful and relevant, your business will establish itself as a trustworthy and credible business.
Now before getting started, it is important to familiarize yourself with the rules and regulations of promoting or advertising a product or service through electric communications.
You must tell them who the email is from.
Avoid using deceptive subject lines.
Acknowledge your message is an ad.
Give the reader an easy way to opt out.
Provide the reader with your business location.
Ensure every single opt-out request is immediately carried out.
Know that you are responsible for your email even if you have someone else do it for you.
Without a doubt, email marketing can be an incredibly effective tool your small business can start utilizing right now to get its personalized message in front of your target audience in a cost-effective and efficient manner.
Christa Scheffer is the Virtual Assistant behind DCS Admin Services. She's been a lifelong entrepreneur and is passionate about helping other business owners succeed. You can contact her at christa@dcsadminservices.com.